Skincare that loves your skin back
For those who want radiant-looking skin without harsh formulas
For those who want radiant-looking skin without harsh formulas

2% Bakuchiol (20,000 ppm) plus Vitamins C + E and Hyaluronic Acid to deliver visible results with a gentle feel on skin.

Gentle, retinol-like smoothing without traditional retinoids, making it a softer choice for sensitive-feeling skin.

Made without parabens, so your skincare ritual feels as clean and thoughtful as it is effective.

Kind to your skin and conscious in every drop, with a vegan, cruelty-free formula you can feel good about using daily.

Silky and lightweight, this serum melts into skin with a soft, comfortable finish never heavy, sticky, or oily.

Aqua (Water), Aloe Barbadensis Leaf Juice, Caprylic/Capric Triglyceride, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Ascorbic Acid (Vitamin C), Bakuchiol, Tocopherol (Vitamin E), Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Hyaluronate, Xanthan Gum, Potassium Sorbate.


Designed in the USA, SUNLUV was created from a personal shift toward living cleaner and more intentionally. As we started getting older, we became more mindful of what we were putting on our skin, in our bodies, and into our daily routines. We found ourselves seeking out more natural, paraben-free alternatives as part of a bigger move away from overly processed skincare, food, and everyday products. That journey inspired us to create SUNLUV. We believe skincare should be gentle, natural, and made with care. Our mission is to create thoughtful, safe products with clean ingredients that support healthy-looking skin, fit seamlessly into real life, and help people feel more confident in their daily routine.
Bakuchiol is a plant-derived skincare ingredient that comes from the babchi plant. It’s loved as a gentler alternative to traditional retinol-style products because it helps support smoother, healthier-looking skin without being a retinoid.
Bakuchiol is widely considered a gentler option for people who find retinol too harsh. SUNLUV was also positioned around that same idea: a fragrance-free, retinoid-free serum designed for sensitive and reactive skin. As with any active skincare product, patch testing first is still a smart idea.
Bakuchiol is often compared to retinol because it helps improve the look of fine lines, texture, and uneven tone. In a randomized clinical study, bakuchiol and retinol showed comparable improvement in photoaging, but the retinol group reported more scaling and stinging.
Bakuchiol itself is plant-derived, and the formula also includes naturally familiar ingredients like aloe and jojoba oil. At the same time, it is not just a single raw botanical oil, because it also uses functional skincare ingredients like water, glycerin, sodium hyaluronate, caprylic/capric triglyceride, xanthan gum, vitamin E, vitamin C, and potassium sorbate to help performance, texture, and preservation.
SUNLUV was built to feel lightweight, smooth, and fast-absorbing rather than heavy or oily. Your listing and positioning docs describe it as a milky serum that sinks in cleanly and layers well under moisturizer, SPF, and makeup.
Bakuchiol is generally considered photostable, so it can be used in the morning or at night. That’s one reason it’s often described as easier to wear than retinoids, though daily sunscreen is still essential during daytime use.
Apply 1–2 pumps to clean skin, then follow with moisturizer. In the morning, finish with sunscreen.
Like most skincare actives, results build with consistency. Softer, more hydrated-feeling skin may show up earlier, while improvement in the look of texture, tone, and fine lines usually takes several weeks of regular use.
Not at all. This formula is fragrance free, so there is no added perfume or overpowering scent. It is designed to feel light, clean, and comfortable for everyday use.
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